Campaigns

Pick a list, write the email, test it, then approve that exact wave. Nothing reaches a customer until you approve it.

New campaign

Your campaigns

Health

Choose list

Only subscribed customers can be chosen, and anyone with an order in the queue is always left out. The count updates as you go.

Start from a list

Narrow it down

Last order

Country

Other countries, two-letter codes

Only the newest buyers (optional)

…people on this list

This list

…

people will get this campaign

Wave plan

One send to the whole list is the default. Add a wave only if you want to split it. Each wave needs its own approval.

Write

Changes save as you type. Any change clears the test and approval.

Campaign name (only you see this) Subject

Preview text

Email blocks

The footer is added for you and can't be edited. Use {{first_name}} for their first name.

Ask Claude

Goes to Claude in your chat. Answers show here as suggestions, and nothing changes until you apply one.

Preview

Shown with May's sample details and no tracking.

Checks before you can approve

Schedule

Pick the start time, send yourself a test, then approve this exact version. All times are Sydney time.

Results

Clicks and orders first. Opens are a rough guide only.

Settings

Rules for every campaign. A new footer address changes every email, so it needs a new test and an approved wave has to be approved again.

Footer address

Use a different address (optional)

Leave this blank to use the store's own address from Shopify.

Blocked words

Can't appear in the sender, subject or preview, so the email is calm on a shared screen.

Extra words, separated by commas

Words always blocked

Who gets left out

Hold back consent-strict countries

EU, EEA, UK, Switzerland and Canada wait until you untick this.

Shipped within

Days after shipping when someone is left out, because it's still in the post.

Customer's local hours start

Hour of the day, 0 to 24, in their own time zone.

Customer's local hours end

Gmail spam rate

From Google Postmaster Tools. At 0.1% or over, every send stops itself.

Percent (blank if Gmail hasn't reported one)

Hold list

These addresses never get marketing email until you take them off.